Freedom Kitchens is Back on The Block in 2012
April 2012 – With more than 1 million viewers every night, and the recent Gold Logie Award for The Best Reality TV Show, Channel 9’s ‘The Block’ returned to screens last tonight at 7’block (7pm), with Freedom Kitchens again the official kitchen partner of the renovations ratings winner.
Guaranteed to be the most gruelling transformation in the history of the show, the judges have raised their expectations this year with esteemed judge and property guru, John McGrath saying that contestants will need to pull out all stops, particularly during the kitchen renovation challenge, if they are to take top honours on auction day.
“Kitchens sell houses, so the winning kitchen will need more than just good looks. We’re looking for functional spaces with a unique design edge,” says John McGrath.
Buzzing under time and budget pressures, contestants will turn to Freedom’s professional kitchen designers in their quest to create the best kitchen on The Block – looking for advice on kitchen trends, layouts, colours and finishes. Caesarstone will provide quality benchtops to the contestants, a feature favoured by discerning home buyers.
“The couples will have access to the experts at Freedom Kitchens, so we want to see them utilise these resources to deliver kitchens with ‘wow’ factor,” says John McGrath.
Scott Cam returns to host the program, whilst celebrity interior stylist Shaynna Blaze joins Neale Whitaker, Editor in Chief of Belle Magazine and John McGrath on the judging panel. Shelley Craft will once again put contestants through their paces as the Challenge Master.
Freedom Kitchens has been a partner of The Block since it premiered in Australia in 2003 and Susan Hasler, National Sales Manager says, “The program is not only great entertainment, it has a major influence on Australian home renovators and we’re proud to be associated with such a creative force that continues to deliver year after year.”
Fans of the show will have their chance to win a $20,000 Freedom Kitchens from 30 April 2012 at the official Block website www.homes.ninemsn.com.au/theblock.
Freedom Kitchens is renowned for delivering stunning designs with superb functionality. Tune into The Block, 7pm nightly on Channel 9 and watch contestants bring their kitchens to life.